Beverage containers are the only product group in Manitoba that has a recovery rate target set by the provincial government. Consequently, the beverage industry established CBCRA to achieve this goal. Recycling other products and materials is important, but CBCRA is dedicated to the recovery and recycling of beverage containers. This singular focus is part of its strength. A side benefit of this singular focus is that the Promotion and Education efforts regarding beverage containers has a spill-over effect on other materials in the Blue Box, lifting their recycling rate.